Charles Schwab

"Chuckette" series

Given women’s economic ascension in the last 20 years, it is surprising to note the dearth of financial advertising targeted to them. Charles Schwab, with its legacy as a challenger brand, is ideally positioned to start connecting to this group. This campaign leverages the straight-talking, humorous “Talk to Chuck” campaign to start creating a unique brand experience for women.

"Talk to Chuck"

401(k), IRA? What’s the difference? Should I know? This “Talk to Chuck” campaign starts the dialogue from the very beginning, taking the consumer along as a partner on their way to financial security.