TAMIFLU

Wrapped in Love Campaign/Case Study

Genentech arms new mothets from high-flu-risk communities with antimicrobial baby blankets that convert into baby slings so they can wrap their Flu Season Babies in an extra layer of love and protection until they're old enough to be vaccinated.

Each blanket will feature flu prevention education tips incorporated into the design. In addition, the blankets will include a sound chip that, when pressed, plays the flu prevention-themed lullaby "Wrapped in Love."

At the beginning of flu season, our team will travel to a local hospitals in areas in the US hit hardest by the flu: Houston, Atlanta and Chicago. There they will throw a Special Delivery Baby Shower for all the mothers who've just had Flu Season Babies.