THE ECONOMIST

An extremely hard-working subscription mover. A stuffer to be included in an Amazon.com fulfillment targeting a CD and book audience.

“Naughty”

General ads placed in various publications to promote The Economist as a holiday gift as well as bus shelters placed along commuter routes.

"Pugilist/Pacifist"

The Economist is a narrow-focused, conservative mouthpiece, right? If you’re like most people, that’s what you’d believe. But the reality is, it’s one of the few magazines that explore both sides of a situation leaving judgment up to the reader. This little-known reality is communicated here through an unusual stepped gatefold with opposite points-of-view represented on either side of the page. All this while keeping with The Economist’s brand image and snarky tone of voice.